Most of us will have heard of flip books, but how many of us realize just how far this piece of technology has come since first appearing on the tech scene? Flipbook animation-friendly designs may sound outlandish, but flash animation, video, HD images and sound are very much an integral part of the flipbook environment now. It’s true that the bar is being constantly raised in terms of quality. Digital content consumers now expect extremely high production values as standard. So it’s all the more important not to fall behind in this particular race. An online brochure maker will help you to keep up with the competition. This software is specifically-designed to be user-friendly and intuitive – therefore there’s no need to go on endless training courses to master the finer points of the package. There are many different approaches to creating your dream e-brochure. Once you’ve perfected the content and added all the rich media you want, you need to remember that even the most carefully crafted message is useless if it doesn’t reach its target audience. So choose a package that enables you to embed your content on your internet site or even share it through social networking sites.